Design Critique: letgo
THE CHALLENGE
As a frequent user of classified apps such as Kijiji and Facebook Marketplace, I wanted to explore other avenues where I can sell items that no longer bring me joy. There's an app called letgo which I never heard of before, but it's been getting a lot of buzz lately within my circle of friends. It's very similar to Kijiji but has slightly different features.

After using the app and comparing what's available on the market, I thought it would be a fun challenge to analyze the app, understand the pain points from customer reviews on the App Store, and propose redesigns that may improve the user experience. All research and designs were conducted by myself.
THE DESIGN
Information Architecture
Home Feed on the left, listing page on the right.
The information architecture is very user friendly and can easily perform their desired tasks.

The user can search for an item using the search bar at the top of the screen. Below the search bar are large icons for specific categories that the user can scroll left to right to filter the results below. Featured (paid) listings are twice the size of regular listings and allows a "contact" CTA along with the price and a brief description. All listings have an interactive heart icon, when clicked, the product is saved into the user's favourites folder.

Once the user types in a keyword in the search bar, they are presented with the search result page. Letgo has a very useful feature to be notified when there are new listings with the keyword you searched.
App Navigation
The bottom bar contains four items: Feed, Notifications, Sell, Chat, and My Listings. There are no hamburger menus but in the Feed is where you can access your profile and settings when you click on your icon beside the search bar.

The search bar contains a filter button where you can specify the category search, distance, price range, and sorting options. The user can search up and down the listings and when the user opens a listing, they can swipe left-to-right through the photos provided.
Interaction Design
Animation of a user enabling the heart icon, which follows a small thumbnail adding to "My Listings" in the navigation bar, to viewing the Favourites folder, and finally viewing the listing page.
Each listing has a "heart" icon and once clicked, the listing is automatically saved into the Favourite folder where the user can easily access the listing from the search results. When the user clicks on the heart, there is a quick animation of a small photo of the listing moving into My Listings where the Favourites folder can be found. Once saved, the heart changes from colour white to pink to indicate that the action has been performed.
UI Design
Visually the first impression for the user will be the listings in the feed. The listings are medium to large thumbnails and the user must click on each of them to find more information.

Letgo keeps the overall design consistent. In the nav bar, the "Sell" button uses its brand colour pink and the icon is much larger than the other buttons which are greyed out when inactive. Active buttons in the nav bar, CTA's, and active text keep the same colour pink throughout and does not seem overly used. The categories found in the feed and Sell action are designed as individual large flat icons with different colours for each.
PAIN POINTS

Assumptions
After using letgo for a few days, I've experienced a few pain-points using the app but I wanted to highlight two.
Pain Point #1

My first pain point is the lack of a design grid for the feed. When a user pays to have their listing featured, their tile in the feed is twice the size of a normal listing. Paid features also gives the ability to display the price, have a brief description of the item, and a CTA to contact the seller where normal listings cannot. Because of this increased size for featured listings, the feed is very inconsistent with small to medium sized listings shown when browsing. The icons for the categories is also too big, which I feel can be condensed into something much smaller.

1. Categories Shortcut
2. Featured Listing
3. Normal Listing

Pain Point #2

My second pain point are the excessive notifications. There are notification settings for push notifications, email, chat, on the app, and search alerts. For each of the category, there are 8-10 customizable on/off notifications that can be changed. This overwhelming amount of customization can confuse the user since there are a few that share similar notification functions (Listing ideas vs Selling tips).
To learn if other users are experiencing the same issues that I am, I visited the Apple App Store and focused on the negative reviews that were posted for letgo.

(full notification list)

APP STORE REVIEWS
Pain Point 1: Users discussing the layout and lack of detail in listings.
Pain Point 2: Users discussing the layout and lack of detail in listings.
Currently the app has a great rating of 4.3 out of 5, with a total of 36.9k ratings. For the purpose of this challenge, I wanted to focus on the negative reviews. The key takeaway from the negative comments above validated my pain points using letgo. There are also negative comments about the lack of interested buyers and the app being too buggy, which is not in my control.
SOLUTIONS

Pain Point 1: Feed Layout (Low to High Fidelity)
To address the inconsistent dimensions of featured listings versus free listings, I wanted to create a uniformed, consistent layout as well as include a brief description for every listing. I've reduced the sizing of the category shortcuts underneath the search bar to allow more space for the listings below and introduced the "favourites" tab which the user can quickly access.

Since I didn't want to compromise the layout for Featured listings, I've added a "Featured" badge to offer visual priority over regular listings.
SOLUTIONS

Pain Point 2: Notifications (Low to High Fidelity)
To avoid unnecessary clutter and excessive amount of notification toggles, I've categorized all notification settings into separate groups. When the user proceeds to Buying for example, all the notifications that apply for buying on letgo will be included into this category.
NEXT STEPS
The solutions were entirely based from my experience and the frustrations of user's that provided feedback on the App Store. To verify my designs are on the right path, usability testing will need to be conducted. Upon further feedback, refining and reiterating will be the next steps of the process.
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