As an active pledger, I personally experienced pain points with crowdfunding sites for 2 main reasons:
1. ~70% of items are exclusive to each platform: This has been highly time-consuming for me as a user to have to learn and shop different sites for the same types of products.
2. ~30% of items are available on multiple platforms: This causes frustration as time is wasted reviewing items that I have already viewed from other sites.
Because of these tension points, I wanted to create a solution that provides users with a full product list and saves time.